project: Brand Identity, messaging, Packaging Design, Shopify Web Design
"Anya's roots dig deep into the real stories of women navigating the complex world of natural hair care. We've lived the struggle, felt the weight of societal expectations, and we get it – being a curly girl can sometimes feel more stressful than joyful. That’s why we've tossed aside the generic beauty standards and crafted a haven where individuality rules — embracing the uniqueness of every curl."
The goal for this project was to cultivate Anya’s brand ethos, personality, and visual identity, and then build out the entire brand universe including product packaging, an e-commerce website, email campaigns, and social media assets.
.png)
Anya promises a hair care experience that makes caring for your hair easier, more enjoyable, and more rewarding. Here's to unsubscribing from traditional beauty standards and redefining what beautiful hair means to you.
.png)
.png)
We designed a minimal yet easily memorable logo that can be used in variety of playful color pattern combinations, representing the individuality of every Anya girl's unique curl pattern.
We also curated a combination of sleek, curvy, contemporary typography and a bold, contrasting color palette to further magnify the idea of diversity and embracing uniqueness, in a fun and charming way.
Additionally, bright and vibrant imagery evokes the brand's sense of positivity and confidence, as well as its refreshing take on the natural haircare industry.
Our product packaging for Anya's brand combines bold design elements with clear, informative layouts, ensuring that customers can easily identify the product, understand its benefits, and navigate the usage instructions. Using the brand's vibrant color palette, our designs can stand out on retail shelves, engaging new customers with the brand's empowering message.
Through Shopify website design and community-focused email design, we designed an online experience for Anya's brand that seamlessly integrates product exploration with a sense of community, empowering users to feel at home while they find the products they need.
